I focused on writing in-store campaigns and slogans, signage, direct mail and email in my five years in the marketing department at Victoria's Secret, writing for the lingerie division as well as Victoria's Secret Swim and Victoria's Secret Sport.
In my work naming product and writing copy that appeared in 1,000+ store windows across the country (like the 2015 launch of the The CloseUp bra, which I named and took the lead on), direct-mail pieces sent to up to 17 million homes and emails received by 9 million people regularly, I conveyed the brand's flirty, attention-getting attitude that appealed to its female-centric customer base.
The other email examples here (some of hundreds I've written) show a range of work, from showcasing a specific panty to a no-hard-sell holiday greeting.
I also worked on the Victoria's Secret Sport and Swim marketing, including the "Game on. Wings off." headline that appeared in store windows and emails in February 2013.