Catherines is a plus-sized women's apparel retailer that uplifts and encourages its loyal customer base through marketing.
As senior copywriter, I focused on copywriting for the digital space — website copy, email copy and social-media posts. Even more than before, I came to value brevity and clarity, ponder the merits of "teaser" subject lines and appreciate great turns of phrase.
I also managed a writer who handled all product copy and supported the digital and print ends of the copy team as needed.