As Lane Bryant senior copywriter from 2015 to 2017, I handled some web and direct-mail copy and all social-media, in-store signage, PR and event copy. This includes naming new products and handling copy for the Cacique lingerie and the LIVI Active lines.
Among the social posts I wrote include a few about our 2016 resort collection that garnered attention for speaking to personality and emotion instead of acknowledging model Denise Bidot's stretch marks, something more than a few publications thought was quite progressive.