WRITING EXPERIENCE
Bath & Body Works — Columbus, Ohio
Copy manager, April 2021 to present
Oversee and execute campaign concepts and messages for all digital marketing channels. Set voice and tone direction. Help plan photoshoots, coordinate with cross-functional partners and present creative in reviews. Manage two full-time copywriters and help coordinate a larger team of 11 writers,including significant onboarding experience.
Previously: copywriter, full-time freelance copywriter
Catherines — Columbus, Ohio
Senior copywriter, August 2017 to June 2018
Owned all marketing copy on the website and in customer-facing emails and social-media posts (Facebook, Instagram, Pinterest). Managed a writer who handled all product copy and supported the digital and print ends of the copy team as needed.
Lane Bryant — Columbus, Ohio
Senior copywriter, October 2015 to August 2017
Wrote all store signage, social media and some direct mail for the core brand as well as for Cacique lingerie and LIVI Active. Developed headlines, taglines and new product names. Helped plan content and write copy for all social media channels: Facebook, Instagram, Twitter and Pinterest.
Victoria’s Secret — Columbus, Ohio
Senior copywriter, April 2013 to October 2015
Created and executed copy for projects ranging from product launches or seasonal messages in store windows (for more than 1,000 stores) to email campaigns (sent to 9 million or more) for Victoria's Secret, Victoria's Secret Sport and Victoria's Secret Swim. Developed headlines, slogans and name new products (including partnering with legal team to verify availability). Translated messaging to tell a story via in-store signage and direct mail. Managed one junior copywriter.
Previously: copywriter, full-time freelance copywriter
The Dispatch Printing Company — Columbus, Ohio
Capital Style writer, December 2008 to July 2010
Wrote personality profiles, event previews and wine articles for this quarterly magazine.
Columbus Alive, reporter, September 2007 to July 2010
Generated ideas for and wrote articles covering fashion, shopping, beauty, fitness and wine for this weekly entertainment magazine. Also posted daily to two blogs; first, a food-related blog; later, a local shopping blog.
The Columbus Dispatch, city desk intern, June to September 2007
The Post — Athens, Ohio
Editor-in-chief, September 2006 to June 2007
Oversaw a daily newspaper with a staff of 120; managed the writing, editing, photography and production processes; drew up a daily budget; managed Web content; conducted meetings and made editorial decisions. Instituted the paper’s first redesign in five years.
Previously: Assistant managing editor, design staff stringer, city staff stringer, senior copy editor.
ADDITIONAL SOCIAL-MEDIA STRATEGY EXPERIENCE
The Village View + The Summit magazines — Columbus, Ohio
I launched Instagram accounts and corresponding hashtags for these community publications in January 2018 and continue to maintain them, posting images from around town and from the magazine's business partners. I also serve as a moderator on The Village View's Facebook page and resident-event coordinator for that publication, creating unique monthly events for anywhere from 20 to 40 readers at locations throughout the neighborhood.
Autism Living — Columbus, Ohio
I launched a Facebook account for this Columbus-based non-profit in fall 2017 and continue to maintain it, creating and executing a monthly plan for posts, setting up targeted page promotions and reaching out to related organizations to seek cross-promotion opportunities.
Eat, Purr, Love Cat Cafe — Columbus, Ohio
I've assisted with occasional Facebook posts for this Columbus-based cat cafe since spring 2017, including a month-long series of promotions in June that successfully drove follower engagement and growth to the Facebook page as well as to the cafe itself.
EDUCATION
Ohio University’s E.W. Scripps School of Journalism — Athens, Ohio
Bachelor of Science in journalism, June 2007
Major: magazine journalism; minor: psychology; specialization: sociology
HONORS AND AFFILIATIONS
German Village Society organizational development committee member, 2020 to present; board member, 2013-2019 (secretary, 2016-2019)
Big Brothers Big Sisters of Central Ohio volunteer “big sister,” 2008 to present
The Post Alumni Society founding president and board member, 2007 to 2017
The Press Club of Cleveland Excellence in Journalism Awards 2009: first-place for art & entertainment reporting; second-place for general features reporting, June 2009